The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. One …

Each listing on the SERP has three core components, which include the page title, page description, and page URL. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your …

Research can also be automated in many ways. Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites. Black hat or unethical search engine optimisation is …

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

It’s fairly easy to spot an online review written by an employee or owner of a company. Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. Properly optimizing your images can help you take advantage …

What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? Keywords or key phrases are simply the search terms someone types into a search engine …

A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become …

By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. While quality matters, Google also considers thin content to be, literally, thin on words. A good …

Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. The 'noindex,follow’ command in the meta …

Most marketers who specialise in other areas tend to forget that social media management is completely different. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. A good rule of thumb …

Once you’ve selected target keywords, you need to create content around them. Use your keywords (and related terms) in titles, headings, image tags, and the body of your page text. Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you …

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. Users are especially fickle when it comes to mobile layout and design, because the time on site is less …

Save time and still get clicks. To avoid getting penalised by Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is relevant to the purpose of the page. You can’t game the system. Still, as long as …

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

A layout that sufficiently takes into account the “above the fold” section is not only user friendly, but can also be assessed positively by Google. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy …

Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks! Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. SEO was in its infant …

Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I improve my SEO?” and “patient retention marketing for dentists.” They crawl the web in search of the most relevant responses, based on information found throughout different websites. Basically, Googlebot and …

Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. Some pages can be short, but make sure the overall ratio of pages doesn’t fall too heavily in the less than …

Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website. Having a different description meta tag for each page helps both …

Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. When a request is made to a server for a page on a website, the server returns an HTTP status …

Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content or doorway pages. Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You …

With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. Yes – you can be creative and reuse and repackage content, but I always make sure if I am asked …

Reach out to influencers once your blog post is published. Some will share your post on their networks. That’s the way to attract attention and get more traffic. On top of intentional actions, web servers frequently create duplicate versions of a page. Even though it is not a surefire …

Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly collections of great content related to their topic. The most important reason for creating roundup posts is to get …

Campaigns have a defined starting and ending point; they are measured and evaluated afterward. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link …

A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. It has long been understood that Google’s ranking algorithm is complex (by design). The search engines are able to analyze the reading level of the document. One popular …

Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web page ranks in search engines (link is external) . Keep in mind that you don’t need to think of Google as your audience. You write for …

The convergence of SEO and content has been a driving force in marketing for the past few years. While there are not any tools that can tell you if your content is thin and what needs to be done to fix it, time, experience, and critical thinking can get you …

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to …

It’s the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. You need to make sure that your domain is optimised for keywords that …

In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a …

Google puts a lot more weight on trusted, popular websites as BBC, The Huffington Post or The New York Times, Wikipedia, etc. While getting a backlink from this type of sites is difficult, it will add great value to your ranking and traffic data. Do your homework. It will pay …

Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. Imagine your content as a scrumptious dish you are trying …

Just simply knowing the steps on how to do something and sharing it online increases your chances of being a go-to person within your niche, regardless of how basic your information is. The idea here, however, is to provide information that the people within your industry needs.Being an authority …

Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. When you delete a page (or post) from your site …

Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and …

Add structured data markup in your website's code to include vital business information for Google to find and showcase. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while …

Content and outbound communications are crucial for engaging humans and their counterparts (i.e, robots, crawlers and spiders). For example, someone launches a campaign and forgets to test the landing page URL they placed in an email sent out to thousands of people. Repetition is key to this type of …

In the beginning, things move slow and it feels like you are just shouting into the void with no return. An important aspect of SEO is making your website easy for both users and search engine robots to understand. When deployed properly and timely, 301 redirects can get the job …

Make sure that you include the following features to improve your conversion rate.ou’ll know by now that organic SEO can make a real difference to your business as a whole. Voice is consistently overtaking its own numbers, month after month. SEO has the potential to promote companies, without …

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. A site can never have enough content. There is always an opportunity to create new …

The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Picking the right keywords …

If you know your industry inside out, then you’ll immediately make assumptions based on what you would search to look for your products or services. If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you …

Finding quality backlinks will increase the legitimacy of a website in the eyes of search engines. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their …

Pagination maximises the SEO for blogs making it easier for engines to access content and increases the flow of PageRank It’s imperative that you make your content easy to find as if it is hidden or buried numerous clicks deep then the content may drop out of the index …

Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. With each new search project, an SEO should shed his or her previous biases and, even more importantly, successes. Longer URLs may decrease search visibility. Use the main …

When we develop back-links, publish visitor content, or basically promote on a website, we want well-known websites because these are the ones that will work. By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions. Mobile search traffic has surpassed desktop traffic worldwide …

Do not fear bots — they are your allies (most of the time). In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. People tend to avoid advertising if they can. Erudite search engine users know where ad are …

Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Write about related posts around a main subject, link these posts together …