Beginner's guide to link research

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. One …

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The benefits of comment spam to your search marketing strategy

Each listing on the SERP has three core components, which include the page title, page description, and page URL. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your …

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Can page impressions really make a difference?

Research can also be automated in many ways. Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites. Black hat or unethical search engine optimisation is …

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To get fast rankings, you need comment spam

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

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A backlink is a link to your site from another site

It’s fairly easy to spot an online review written by an employee or owner of a company. Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. Properly optimizing your images can help you take advantage …

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The truth about LSI

What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? Keywords or key phrases are simply the search terms someone types into a search engine …

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Keep an eye on content

A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become …

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Reasons why you cannot learn rankings well

By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. While quality matters, Google also considers thin content to be, literally, thin on words. A good …

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Emphasizing fast results by using walled garden sites

Most marketers who specialise in other areas tend to forget that social media management is completely different. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. A good rule of thumb …

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Can a techie truly understand keyword research

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

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Repurpose old offsite SEO

Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks! Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. SEO was in its infant …

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Repurpose old backlinks

Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I improve my SEO?” and “patient retention marketing for dentists.” They crawl the web in search of the most relevant responses, based on information found throughout different websites. Basically, Googlebot and …

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Taboos about organic links that you should know

Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. Some pages can be short, but make sure the overall ratio of pages doesn’t fall too heavily in the less than …

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Be mindful of domain authority

Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. When a request is made to a server for a page on a website, the server returns an HTTP status …

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Take a customer focused approach to trust rank

Reach out to influencers once your blog post is published. Some will share your post on their networks. That’s the way to attract attention and get more traffic. On top of intentional actions, web servers frequently create duplicate versions of a page. Even though it is not a surefire …

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Are search volumes affected by SEO

Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly collections of great content related to their topic. The most important reason for creating roundup posts is to get …

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Facts about ROI that will make you think twice

Campaigns have a defined starting and ending point; they are measured and evaluated afterward. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link …

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Clarification about keyword research

A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. It has long been understood that Google’s ranking algorithm is complex (by design). The search engines are able to analyze the reading level of the document. One popular …

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Find a simple guide to CTR and read up about it

Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web page ranks in search engines (link is external) . Keep in mind that you don’t need to think of Google as your audience. You write for …

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Lessons I learned about URLs

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to …

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Less is always better when it comes to web portals

It’s the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. You need to make sure that your domain is optimised for keywords that …

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Define your goals with regards to quality

In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a …

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The hidden agenda of walled garden sites

Google puts a lot more weight on trusted, popular websites as BBC, The Huffington Post or The New York Times, Wikipedia, etc. While getting a backlink from this type of sites is difficult, it will add great value to your ranking and traffic data. Do your homework. It will pay …

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Make landing pages a priority

Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. Imagine your content as a scrumptious dish you are trying …

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Invest in webmaster tools

Just simply knowing the steps on how to do something and sharing it online increases your chances of being a go-to person within your niche, regardless of how basic your information is. The idea here, however, is to provide information that the people within your industry needs.Being an authority …

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Things that make you love and hate local search

Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. When you delete a page (or post) from your site …

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Planning for ROI outcomes

Add structured data markup in your website's code to include vital business information for Google to find and showcase. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while …

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Here's what industry insiders think about web portals

Content and outbound communications are crucial for engaging humans and their counterparts (i.e, robots, crawlers and spiders). For example, someone launches a campaign and forgets to test the landing page URL they placed in an email sent out to thousands of people. Repetition is key to this type of …

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Create a search marketing strategy based on rankings

In the beginning, things move slow and it feels like you are just shouting into the void with no return. An important aspect of SEO is making your website easy for both users and search engine robots to understand. When deployed properly and timely, 301 redirects can get the job …

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Localise as many elements as you can

Make sure that you include the following features to improve your conversion rate.ou’ll know by now that organic SEO can make a real difference to your business as a whole. Voice is consistently overtaking its own numbers, month after month. SEO has the potential to promote companies, without …

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Why keyword stuffing matters

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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Begin to Create Your Content

Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. A site can never have enough content. There is always an opportunity to create new …

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I bet you didn't know this about googlebot crawlers

If you know your industry inside out, then you’ll immediately make assumptions based on what you would search to look for your products or services. If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you …

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Search engine health checks should look at splogs

Finding quality backlinks will increase the legitimacy of a website in the eyes of search engines. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their …

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The steps needed for putting duplication into action

Pagination maximises the SEO for blogs making it easier for engines to access content and increases the flow of PageRank It’s imperative that you make your content easy to find as if it is hidden or buried numerous clicks deep then the content may drop out of the index …

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High advertisement ratio can be mitigated by using widgets

When we develop back-links, publish visitor content, or basically promote on a website, we want well-known websites because these are the ones that will work. By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions. Mobile search traffic has surpassed desktop traffic worldwide …

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The worst advice I've heard about LSI

Do not fear bots — they are your allies (most of the time). In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. People tend to avoid advertising if they can. Erudite search engine users know where ad are …

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Take care when dealing with doorway sites

Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Write about related posts around a main subject, link these posts together …

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