Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website. Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). This keyword isn’t very specific and as such it will likely have a large amount of competition. If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service.

How you will benefit from site submissions

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Understanding at all times what Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... is happening with your site from both a webmaster and statistician’s viewpoint will only reap benefits. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form divided by the total traffic your website received. In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page.

Make sure your SEO checklist includes backlinks for best results

Narrow down your focus – and you’ll avoid low conversion rates. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. Various ways of accomplishing this include creating blog posts that can be shared or getting past customers to host your logo on their site that links back to you. On some level, you expect that within the first page results, at least one of them will contain the information that you seek.

Random musings on ROI

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. These are both great signals to search engines, meaning you’ve simultaneously pleased your users and search engines. Gaz Hall, an SEO Guru from the UK, said: "Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? "

Be adaptable and recognise that times change and SEO trends evolve

It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Long A great example that I like to use is Beverley Marketing . Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. Some e-commerce systems will create different urls for product variations, such as colors, sizes or quantity. This generates a lot of duplicate content, since only minor details are different between each page. Also, it is not user friendly since, it would be better to show a user all of the product variations on the same page. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has.