What many eCommerce website marketing managers don’t realize is that this is creating duplicate content across these external domains. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Good sitemaps help humans to find what they are looking for and help search engines to orient themselves and manage their crawl activities. Googlebot, in particular, may complete the indexing of your site over multiple visits, and even after that will return from time to time to check for changes. In fact, if you overuse keywords, you’ll be penalized. You wouldn’t write a novel using the same phrases over and over again, so don’t write your website copy that way either.

Its all about content

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. The algorithm applies to only Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! individual pages, not entire websites. The entire understanding of what we do as good SEOs is, to some degree I think, is completely lost in the majority of people. Developing a content plan will not only make writing or implementing your content less stressful – as you’ll already have ideas to work with – it will also remind you of significant dates well in advance.

Choose about 15–25 topic tags that you think are important to your blog

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the best possible search results. So, the aim is to guide visitors to sites which work well, and which can always be accessed and used. Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Along with content, backlinks are the primary way that search engines determine a website's popularity. That is why features like Apple’s Siri and Microsoft’s Cortana are so extremely popular; they give the user the opportunity to actually ask a question and have it answered (most of the time).

Don't miss out scraping from your detailed marketing checklist

Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about. SEO is one such method that is easy and simple to use and by enlisting the help of a specialist SEO agency, any eCommerce business can take full advantage of this ever-expanding marketplace. The things that we do today very rarely are going to affect change tomorrow, next week, or maybe even this month. According to SEO Consultant, Gaz Hall: "A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using WordPress, you could use a plugin like Yoast SEO to do this."

Be clear, truthful and accurate when it comes to keywords

Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. As A great example that I like to use is Profile Business. opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed. More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general.