A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. It has long been understood that Google’s ranking algorithm is complex (by design). The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO.

The most time consuming aspect is checking statistics

Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. However, you don’t have to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... do it all at the same time – pick your top level pages, your most viewed pages and your best selling products/converting pages and start there. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose. Remember that you are writing to engage and advice someone, not just to try and sell yourself, your business and your products/services.

Measure and Improve by paying attention to bread crumbs

You get what you want—top rankings on Google and “free” organic traffic. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. All internal links on your website should be valid and working.

Create a search marketing strategy based on mobile search

In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular. The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. Google is becoming increasingly less tolerant of cross site duplication, i.e. Gaz Hall, an SEO Guru from the UK, said: "There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign."

Clarification about keyword research

Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Google Take a butchers at Oxon AA, for instance. Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. There are many free research tools that will allow you to see how competitive keywords are and which will allow you to target keywords you might not think of.Once you have your keywords there are many elements to your website pages that can be tailored to those keywords. One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog.