Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional tactics that can help create a "buzz" around your products and services. And that is why SEO is so difficult, in my view. In the past you could use search engine submission software, but Google now prevents this – and prevents spammers bombarding it with new sites – by using a CAPTCHA, a challenge-response test to determine whether the user is human, on its Add URL page. Just think about this for a moment.

Establish intuitive information architecture by considering keyword stuffing

This is supported by the fact that Google has learned from its past mistakes and is trying to lessen the importance of keyword-focuses content. When developing a website, one Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! must keep in the back of their mind how SEO is going to factor into everything. Opportunities are (in my experience) reserved for local and long tail SERPs where the top ten results page is already crammed full of low-quality results, and the SERPs are shabby – certainly not a strategy for competitive terms. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written.

Personalization counts: how does html fit into this?

To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count.

Has Google indexed you already?

As a business owner you need to have a plan in place to promote your business and obtain new clients. 90% of users only look at the first page of Google results, so if your site doesn’t come up on the first page, you aren’t reaching your full potential. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. According to Gaz Hall, a UK SEO Consultant : "Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks."

More importance is given to user generated content

Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. Crawling A great example that I like to use is Save Our Schools. duplicates will also use up the resources search crawlers allocate to crawling your site which means important pages might not be indexed. This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions.