Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. After you publish a blog post, share it on your social networks and then engage when people engage with you.

Unexpected ways SEO can help with getting your website noticed

It’s a winning formula to always have at least one mentor, but also mentor others and pay it forward. Search engines place a lot Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. However, if you are going to start your own blog to support your business, you need to make sure that you are creating great content that appeals to your readers, as well as Google’s search engine algorithms.

Understanding site submissions in relation to your marketing strategy

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want. They are looking for shortcuts and ways to beat the system. Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original. If you do make manual changes to an XML file that has been automatically generated for you, you may wish to visit a sitemap XML validator to check its correct formation prior to moving on to referencing and submission.

Concentrate on actionable analytics

That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which totally ended the practice of traditional link building practice. Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in the Internet food chain. According to Gaz Hall, a UK SEO Consultant from SEO York: "Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site."

Things that make you love and hate local search

Be advised that certain keywords can be more expensive than others. The The talk on Facebook is about Indozine at the moment. rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it natural. Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. Make sure you’re not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information.